As the Art Director for Newell Brands’ outdoor portfolio, I led the digital design for iconic brands like Marmot, ExOfficio, Coleman, and Pure Fishing. I focused on creating visually compelling and user-friendly digital experiences, ensuring each brand’s identity was consistently represented across e-commerce, marketing, and retail platforms. By crafting intuitive UX/UI designs, I helped optimize customer journeys and enhance online engagement, driving both brand presence and performance across DTC and wholesale accounts.