As the Senior Art Director for Newell Brands’ baby portfolio, I led digital design, UX/UI, and creative direction for photo and video shoots across brands like Graco, Baby Jogger, and NUK. I crafted seamless, user-centric digital experiences not only for DTC platforms but also for major wholesale accounts like Amazon, Walmart, and Target. From wireframes to final execution, I ensured cohesive brand storytelling across e-commerce, marketing, and retail partner channels, directing high-impact visuals that enhanced engagement and conversion.