At Newell Brands, I led digital design, UX/UI, and creative direction for the baby portfolio—including Graco, Baby Jogger, and NUK—shaping cohesive brand experiences across DTC and key retail partners like Amazon, Walmart, and Target. I art directed unique, social-first photo and video content that brought each brand’s voice to life across channels, optimizing for both engagement and conversion. From early wireframes to final execution, I ensured consistent storytelling and elevated design across e-commerce, digital marketing, and retail media touchpoints. I also helped build scalable creative systems to streamline content production and maintain brand integrity across platforms.