As the consulting Art Director for Neova SmartSkincare and Tricomin, I led the digital evolution of two science-driven beauty brands—building modern, scalable visual systems and elevating every consumer touchpoint across web, social, email, and paid media. I developed modular design toolkits and created performance-minded assets that improved consistency and conversion across channels.

For Neova, I focused on building a scalable content engine for email—designing modular templates, streamlining production workflows, and creating high-impact campaign assets that supported seasonal launches, product education, and evergreen routines. I also elevated the brand’s science-first aesthetic across digital, ensuring a more polished and cohesive visual identity.

For Tricomin, I rebuilt the brand’s entire digital presence—leading the concepting, UX strategy, visual design, and full Shopify development of the new Tricomin homepage. The redesigned experience modernized the brand, improved clarity around product benefits and routines, and created a seamless, conversion-optimized customer journey.