I led the creative vision for Losophé—shaping the brand’s identity and producing content across all digital and physical touchpoints. From art directing and shooting photography to designing for e-commerce, email, social, and paid media, I crafted visuals that felt cheeky, elevated, and unmistakably Losophé. I built and implemented assets directly within Shopify, coding custom features to enhance UX and optimize the customer journey. I also designed and deployed Klaviyo email campaigns to support launches, events, and promotions. In addition to digital, I created merchandise and event collateral, and collaborated with brand partners to bring co-branded campaigns and pop-up experiences to life. Whether for seasonal drops or summer margarita parties, every asset was designed to connect, convert, and carry the brand forward.