I translated Lacoste’s global creative into elevated, market-relevant storytelling across digital and print. From e-commerce and email to social, paid media, in-store signage, and seasonal lookbooks, I ensured every touchpoint felt cohesive and on-brand. Partnering closely with the Paris HQ, I adapted global campaigns for the North American market, blending typography, motion, and layout to bring Lacoste’s iconic aesthetic to life with clarity and impact.