I led the creation of Club Monaco’s digital brand expression—blending art, design, and technology to tell stories that felt both refined and relevant. From concept through execution, I shaped the visual language across e-commerce, social, email, and digital campaigns. I built scalable content engines—smart templates, design systems, and workflows—that helped the team move with both speed and intention. Every touchpoint was crafted to feel elevated, consistent, and unmistakably Club Monaco.