At Aéropostale, I created impactful typographic and design solutions across promotions, in-store signage, mailers, and gift cards. I played a key role in concepting seasonal marketing themes and directing photoshoots—managing everything from celebrity and lifestyle shoots to still-life production. I crafted visual presentations and image boards to support campaign storytelling, while also liaising with vendors and cross-functional teams to ensure seamless production and on-time delivery.